Livestream shopping, a dynamic online retail strategy featuring interactive sessions, is rapidly gaining traction. The global market size surpassed a staggering USD 1.35 trillion in 2021, and over 56% of businesses are already leveraging its potential.
Benefits for Businesses:
Increased sales and engagement: 75% of surveyed businesses report these key benefits.
Enhanced trust: Nearly half (47.6%) of respondents believe influencers build trust in live commerce.
Exclusive deals: 66.7% of consumers find live shopping attractive due to these offers.
Challenges and Considerations:
Platform selection: Choosing the right platform can be challenging for 70.6% of businesses.
Technical glitches: 71.4% of consumers experience these issues during live events.
Customer service: 90% of consumers expect immediate responses (within 10 minutes) to queries.
The Future of Livestream Shopping:
Consumer preference: 47.6% are more likely to purchase on their preferred social media platform.
Growing adoption: A significant 61.9% of survey participants believe live streaming is the future of e-commerce.
Are you ready to explore the potential of livestream shopping for your business? Share your thoughts and questions in the comments below!