Livestream shopping, a dynamic online retail strategy featuring interactive sessions, is rapidly gaining traction. The global market size surpassed a staggering USD 1.35 trillion in 2021, and over 56% of businesses are already leveraging its potential.

Benefits for Businesses:

Increased sales and engagement: 75% of surveyed businesses report these key benefits.

Enhanced trust: Nearly half (47.6%) of respondents believe influencers build trust in live commerce.

Exclusive deals: 66.7% of consumers find live shopping attractive due to these offers.

Challenges and Considerations:

Platform selection: Choosing the right platform can be challenging for 70.6% of businesses.

Technical glitches: 71.4% of consumers experience these issues during live events.

Customer service: 90% of consumers expect immediate responses (within 10 minutes) to queries.

The Future of Livestream Shopping:

Consumer preference: 47.6% are more likely to purchase on their preferred social media platform.

Growing adoption: A significant 61.9% of survey participants believe live streaming is the future of e-commerce.

Are you ready to explore the potential of livestream shopping for your business? Share your thoughts and questions in the comments below!

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